New fisherman who sells fish live on the Internet in Hong Kong
“Fish from screen to table”
Story Introduction
Roy Luk, a new fisherman at Aberdeen Pier. During the Covid-19, he spotted the rise of livestreaming so that he decided to become a new fisherman who sells the seafood at Aberdeen Pier on the Internet by live streaming.
“Today, traditional fishermen are gradually declining, it is a new idea to use new media to promote fishery development.” Luk said.
Luk, who used to be a design major, started a business with friends to sell seafood live during the pandemic after spotting a business opportunity. His business partners, some of whom majored in computer science and some of whom majored in economics, used their field knowledge to set up the website and promote it in the early stage.
This new way of selling fish is something of a win-win. From the perspective of consumers, live streaming can help people who are far away from the seaside to buy fresh seafood. It is also a more convenient way to purchase seafood without leaving home. At the merchant level, live sales can help them sell more quickly and directly and reach a wider audience.
Online fish selling
In this context, live streaming of fish sales appears. Due to the advantages of real-time and wide range, live streaming of Internet provides a wider audience for seafood sales on the one hand, and fresher seafood products for consumers on the other hand.
A fish swims from the screen to the table
There are five steps: Purchase the seafood- Live streaming selling- buying by Whatsapp- Pick up point or home delivery- Live seafood cooking
Data
Data of China’s live broadcasting e-commerce
Status of the live stream of agricultural products in mainland China
Live stream development history
China’s live stream e-commerce can be traced back to 2016. After five years of development, the popularity of the Internet and mobile electronic devices has accelerated the growth of live stream e-commerce. According to data from iiMedia Research, 43.92% of mainland netizens learn about agricultural product consumption information mainly through other online information, and 38.4% of Internet users learn about agricultural product information through live stream.
With policy support, the rapid influx of major Internet companies into the industry, and the rising demand for online shopping from consumers during the Covid-19, the e-commerce live stream industry has become the fastest-growing Internet application field in the past two years.
Government participation
According to the “Key Points of Online Poverty Alleviation Work in 2020” jointly issued by the Central Cyberspace Administration of China, the National Development and Reform Office, and the State Council’s Poverty Alleviation Office, the live broadcast of online poverty alleviation wouldbe the focus of thatyear’s online poverty alleviation actions and rural revitalization.
Because the pandemic has hindered the supply chain of agricultural products, many agricultural products have been unsalable. To solve the problem of unsalable farm products, many rural government officials have also joined the live stream farm product industry to accelerate local agricultural products’ sales. In the first half of 2020, a total of 320 mayors and county mayors joined live streamon major platforms. Most of the officials came from major agricultural provinces such as Hubei, Guangxi, Henan, and Liaoning. The products they sold live were mainly tea, fruit, and rice. The opportunities brought by the pandemic to the live streamalso laid the foundation for the future live broadcast of agricultural e-commerce.
For example, on the Kuaishou platform, the Guangxi County Magistrate’s three live broadcasts attracted more than 12.96 million viewers, and they sold more than 20 agricultural and sideline products that were unsold due to the pandemic, such as black rice dumplings, honey, passion fruit, and brown sugar. The volume exceeded 170,000 orders, and the total sales in the six counties exceeded 4.58 million yuan.
Platform participation
Many Internet platforms have responded to the request of the Chinese government and have launched live streamof agricultural products. In February 2020, to solve the problem of unsalable agricultural products caused by the pandemic, Kuaishou tilted the flowof agricultural development e-commerce short videos, provided 500 million yuan of free flowto help farmers solve agricultural product sales problems, and provided agrarian sellers with commission reduction services.Infact, Kuaishou started the program to help farmers in 2019. More than 19 million people have received income from the Kuaishou platform, and more than 5 million people come from national-level poverty counties.
The technology giant Alibaba has built 1,000 Alibaba digital agricultural bases across the country, realizing 100% digital production of farm products, accelerated the year-on-year growth of 199 regional brand agricultural products by more than 200%, and bringing huge benefits to farmers.
Future
In recent years, the online selling industry in the mainland has shown a rising trend.
Although fishermen in Hong Kong are trying to use online live for sales, the effect is not satisfactory. Compared with Hong Kong, the mainland has better e-commerce and online selling policies, which has resulted in the mainland’s live selling revenue and the number of customers being much higher than that of Hong Kong. In the context of the pandemic, Hong Kong needs further policies to help industries affected by the pandemic like fishermen, and use Hong Kong’s local resources to provide services for them. For example, a lot of local celebrations are doing online selling in the mainland, if they can help the local industry to publicity their products, it is helpful and might help them to pass this hard period.
Credits
Magic Sui
Bear Xiong
Miyasha